Event advertising
Whenever a fight promoter holds an event, they have to spend a certain amount of money on advertising to get people to turn up to the show.
This figure is probably the most important value of all, when booking an event. If you don’t advertise at all, virtually nobody will show up because they won’t even know your event is going on.
At first, for every $ spent on advertising, you will get a dramatic increase in people showing up to your event, until you reach a certain point. After that point you will get decreasing returns, whereby for every dollar spent, you will get progressively less and less benefit.
The amount you should spend on advertising is related to the hype and popularity rating of the fighters on the card and the number of fighters on the card.
Examples
The following are examples of suggested advertising spends for different cards. The numbers displayed are the hype/popularity (average) value for each fighter. There are two equations at work here - if you have your FBI level one bronze super sluth certificate, you may be able to figure out exactly how much you should be spending on advertising for your event.
Summary Examples
- 30v30 (x 10 fights) = Advertising spend of $9,000.
- 50v50 (x 10 fights) = Advertising spend of $15,000.
- 100v100 (x 10 fights) = Advertising spend of $30,000.
- 250v250 (x 10 fights) = Advertising spend of $75,000.
- 500v500 (x 10 fights) = Advertising spend of $150,000.
- 1000v1000 (x 10 fights) = Advertising spend of $300,000.
Super sluth examples
- 50v50, 50v50 = Advertising spend of $3000.
- 50v50, 50v50, 50v50, 50v50, 50v50 = Advertising spend of $7500.
- 50v50, 50v50, 50v50, 50v50, 50v50 50v50, 50v50, 50v50, 50v50, 50v50 = Advertising spend of $15000.
- 75v75, 50v50, 50v50, 50v50, 50v50 50v50, 50v50, 50v50, 50v50, 25v25 = Advertising spend of $17935.
- 50v50, 75v75, 50v50, 50v50, 50v50 50v50, 50v50, 50v50, 50v50, 25v25 = Advertising spend of $16304.
- 200v200, 200v200, 50v50, 50v50, 50v50 = Advertising spend of $26250.
- 200v200, 200v200, 50v50, 50v50, 50v50, 50v50, 50v50, 50v50, 50v50, 50v50 = Advertising spend of $44348.
- 500v500, 500v500, 300v300, 100v100, 150v100, 100v100, 50v50, 50v50, 50v50, 50v50 = Advertising spend of $93587.
- 1000v1000, 500v500, 300v300, 100v100, 150v100, 100v100, 50v50, 50v50, 50v50, 50v50 = Advertising spend of $158804.
- 500v500, 500v500, 300v300, 100v100, 150v100, 100v100, 550v550, 50v50, 50v50, 50v50 = Advertising spend of $100109.
If you want to discuss the advertising spend in more detail, try the forum!