Social Media And Influencer Marketing For Selling Sustainable Tourism Destinations: The Instagram Case
Instagram is a crucial tool for the number of tourism locations. Instagram journey influencers appear to play a big function on this course of, usually using geo-location data to make their posts even more impactful. However, there is no evidence of them performing such a job in sustainable locations, although these destinations are growing and to a large extent are the long run in tourism. This paper aspires to shed light on this space focusing on sustainable locations.
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