14 Common Misconceptions About SEO Services
Well done search engine optimisation, often called SEO for short, is designed to allow websites to show up in search results when people search for products or services rather than simply company names. The idea is the fact that people looking for things online are able to discover a business website without the prior understanding of the business or its name. There are actually all manner of tricks and also techniques which fall under SEO, though the good sustainable methods (also sometimes called "white hat SEO") are based around the notion of making your web page easier for search engine to read and understand, meaning they rank you higher in searches for appropriately relevant terms.
It really is not uncommon to determine to outsource SEO to external marketing agencies as well as other companies, but there are actually far too many dodgy types around who like to take companies seeking SEO - especially local and smaller businesses - for a really expensive ride. How then does one actually go about finding an excellent, honest and legitimate search engine marketer?
It really is actually incredibly easy to seek out a decent SEO agency online marketing specialists. Go to a search engine like Google or Bing and type in "SEO agency." Ignoring the paid advertisements at the very best, whichever firm has landed at the very best of the search results are what you want - they must be great at SEO or their own website wouldn't be so high in the natural listings!
To narrow things down a bit, you can try extending your search. Say you reside in Essex and want a local agency - just type in "SEO agency Essex." Or if your website is specialised and you want particular help with it you may add your industry or site type - "SEO tourism" or "SEO eCommerce" for example. This will likely be a great way to find niche SEO agencies that have specialist expertise in your field.
Sometimes SEO agencies (or at least people claiming to be SEO agencies) attempt to solicit companies by sending them emails or submitting contact forms with various enticements and offers. However if you see something like this come in then it is best to ignore it - if a company which supposedly specialises in search engine optimisation is reduced to spamming inboxes to get business rather than, say, doing SEO so their very own website ranks highly and people can find them anyway, chances are they are not great. The same is true of SEO services advertised on paid advertisements at the very best of major search engines or on banner advertisements on other web pages. If their search marketing is any good, what makes them having to pay for their placements?
Something else to keep in mind is to steer well clear of any SEO agency that promises you "top position for x keywords" or something similar. Nearly all modern major search engines used personalised searching, meaning that everyone sees web pages in slightly different ranking positions according to their personal search history. Absolute rankings are a thing of the past, any anyone claiming to deliver this sort of service is lying through their teeth. Modern SEO will use sustainable "white hat" techniques as a way to bring useful traffic to your web site, not use exploits and dodgy tricks, which will constantly get them slapped by search engine updates like Google's infamous Panda and Penguin algorithm changes.
Once you have found an SEO company that looks mostly all right you definitely will need to ask them some questions prior to deciding to leap into their services. And the common checks like existing client list and testimonials, it's a good idea to talk to someone directly on the phone or in person.