Merchandise Partners
Merchandise partnerships are between fight organizations and nutrition companies or clothing companies.
- Clothing/nutrition companies can approach one org to be their event merchandise provider for a set period of time. The org will be the party who accepts / rejects this partnership.
- One partnership per company.
- Once the partnership is in place, when an org has an event the merchandise sales will be broken down into two portions. 'Food & Drink' and 'Merchandise'.
- The org will take all income from Food & Drink which will be roughly $2.50 per person in attendance.
- The merchandise portion will be split between the org and the partner company at a predetermined percentage (set when you send the partnership offer).
- In terms of purchases at the event, people who have paid for a ticket will spend more on merchandise, so papering events will no longer bring in as much income from merchandise. Those people still spend the same as everyone else on food and drink but as they are not hardcore fans, they are less likely to buy merchandise.
- The higher the clothing/nutrition company's hype, the more sales you will get. For more on how clothing and nutrition company hype is calculated, click here.
- If a fighter is sponsored by the same sponsor as the event sponsor and thanks them in a post fight interview (only given to winners), that will generate further merchandise sales. This is a fairly significant part of the merchandise sales so you should try and sponsor fighters on the card, if you are an event sponsor.
Suitable Percentages
If you are a low hyped nutrition or clothing company a suitable percentage for you would be about 10-20% with 80-90% going to the org. If you are a high hyped company, you can justify around the 50% mark.
Events with no partnership
If your org runs an event without a merchandise partner, you will still sell generic merchandise - just not as much as you would do if you had a partner. A partnership with a low hyped company will sell a bit more total merchandise, so any company is better than none - just give them a very low percentage of sales as they are getting that percentage of total sales, not of extra sales they bring in.
Also try and make sure they sponsor fighters on the card and get those fighters to mention their sponsors.
Costs
There is no cost to either company and at present the sales are not taken from your actual stock.
